What is web design? The short answer to this question is that web design is the art of creating appealing, effective websites that are easy to use, visually pleasing, and accessible to all users, no matter what their device or operating system. Web design includes both visual design (including graphic design) and the user experience (or UX). These elements come together to create an overall design that helps your target audience accomplish their goals when they visit your website.
Website design is much like putting together a house. Coding makes up your foundation and framing, while web design styles are like different types of siding (wood clapboard, vinyl siding) that can be applied to create a unique look for your website. Each style has pros and cons—and some will cost more than others—but it’s all part of creating a beautiful online presence for your company or clients.
Making your website accessible to a variety of customers and devices is one of our goals as a web design agency. That’s why we design with inclusivity in mind. To achieve inclusive design, you need to make sure that everyone can reach, navigate, and interact with your website regardless of their abilities.
No matter who you’re designing for, it’s important to consider how your website will look and function on all of their devices. And as we get further into 2022, many more companies are realising that they need to design with accessibility in mind—and that everyone has a role to play in building an experience for every website visitor.
When you can’t control how a visitor accesses your website, using responsive web design (RWD) helps optimise their experience. Since RWD uses fluid grid systems, images are resized and elements shift into new positions based on screen size. If a website visitor happens to be viewing your site from a smartphone or tablet, then they will get a very different experience than someone looking at it from their desktop computer.
If you have an older website or a content-heavy site that isn’t mobile-friendly, you can use responsive web design (RWD) to update your site. You can also make your entire site responsive by choosing to create it with a framework that’s built for RWD, such as Bootstrap or Foundation.
Just like car models tend to look similar to one another, website design has evolved over time to become what it is today. It’s easy to recognise a modern-day website that’s visually appealing and user-friendly; however, recognising these characteristics isn’t always easy, especially when you get down to specific elements and components of a site.
Website design styles are not one size fits all. There are plenty of different types of website design styles, some better suited for particular audiences and industries than others. Each site has a different purpose—it might be to inform visitors about an organisation’s mission, or it might act as a sales platform for online purchases—and that’s why web designers have adapted their designs to suit these specific needs.
We hear about UX and UI in professional web design circles all of the time, but what do they mean? Where did these terms come from and how do they impact our careers as web designers today? The answers to these questions might surprise you. So let’s get started.
While a site’s design falls within a web designer’s purview, UX and UI offer two different but equally important perspectives on how people interact with digital products. Good user experience means building sites that are easy to use—that make sense to users at every point in their journey. But what exactly makes for good user experience and how do you measure it?
If you’re looking for some guidance on where to start with your own website design, there are plenty of resources available to help. The first step to creating a great user experience on your site is finding out what users want, which means surveying them and seeing what they have to say.
User interface (UI) design, on the other hand, deals with how a website looks and feels from a visual perspective. In short, UX encompasses all of what users experience when they visit your site; UI is just one part of that experience. But it’s an important part—UI plays a major role in creating a website that both looks good and functions well.
In order to attract visitors and convert them into customers, you must present your company in a way that feels natural and welcoming. It’s time to acknowledge that aesthetics matter! Your business website should represent you, whether it’s a beautiful portrait or an eye-catching landscape.
Our website design agency specialises in turning your vision into a digital reality. We’ll work with you to create a website that’s optimised for both search engines and customers, including features like responsive design so it looks great no matter where visitors come from.
It can be difficult to tell when and what you should outsource in your business. But if you are experiencing any of these four things then you’ll know for sure!