Steps to Create a High-Converting Landing Page

Website Design

How to create a landing page? A landing page is one of the most effective ways to capture the attention of potential customers, which makes it an important part of any digital marketing strategy. The first step towards building an effective landing page that will convert visitors into leads and customers is to define what you are trying to achieve with your landing page and how it ties into your overall marketing strategy.

By making sure your target audience has the information they need to make an informed decision, you can help them realise the value of your products or services and guide them towards making that all-important conversion.

What is a landing page

A landing page is a digital marketing tactic used to promote something specific, whether it be an email list, new product or something else. If you want people to sign up for your email list, come download your free ebook or get more information about an offer, then you’ll need a landing page that is designed for conversions. A high-converting landing page will have attention grabbing visuals and headlines.

A landing page is one page on your website that’s designed to either collect information or drive visitors to perform an action. The key here is that it’s just one page—it’s simple, so people don’t get distracted and it quickly gets them to do what you want them to do.

More about this on our latest article.

Benefits of having a high-converting landing page

It may not be intuitive, but having a high-converting landing page can make all of the difference for your company. No matter what industry you’re in, it’s important that you convert site visitors into leads as quickly as possible.

A high-converting landing page will help ensure that you are delivering quality and relevant content on your website while also maintaining visitor interest. A highly converting landing page is easily one of the most effective tools available to digital marketers across any industry.

If you run marketing campaigns, it’s important that you are able to leverage those visitors and their information. With a campaign specific landing page, you’ll be able to drive visitors directly from your advertising campaign or other digital marketing strategies straight into your sales funnel for maximum sales.

How to Design Your Perfect Landing Page

To convert website visitors into sales, you’ll need to create landing pages on your website. We’ve put together these simple steps that will get you started on your own perfect landing page:

1. Know Your Goals:

Before you start writing, planning and designing, be clear about what your ultimate goal is for that page. Make sure it matches up with your overall marketing strategy.

2. Know Your Audience

Make sure your landing page is targeting customers that need what you have to offer. If you landing page doesn't speak to your target audience then you'll be missing out and this will be reflected in the webpages conversion rate. Keep an eye on that.

3. Create an Irresistible Offer

Now that you know who you’re talking to and what your overall goals are, it’s time to create an irresistible offer. This is where you can really separate yourself from competitors by providing a strong incentive for visitors of your landing page to take action.

We've covered this subject in more detail in this article.

Landing Page Best Practices

Creating an effective landing page is about giving people who click through from your ads a specific call to action and incentive. The first step in creating an effective landing page is identifying your goal.

The second step is writing it down in no more than one sentence and including it on every landing page you create. Finally, once you have identified what action you want your visitors to take, give them an easy way to do so—such as a phone number or form that they can submit without making them scroll around looking for it.

Your visitors will likely only spend a few seconds scanning your page and looking for one thing: what’s in it for them? Make sure they can see it at first glance. Using numbers, shocking statements, questions or other attention-grabbing methods can help create a clear headline that gets noticed right away.

No matter how strong your offer is, you can’t guarantee that everyone who sees it will take action. While there are many reasons why someone might not convert on an offer (such as them having no money or no desire for what you’re selling), one way you can significantly improve your conversion rate is by using social proof.

Social proof refers to people’s tendency to see what others are doing and follow suit. Online, that can mean showing others like them who have already converted on your offer or testimonials from those who have already done so.

More on the best practices for landing pages in this article.

Ways to Optimise the CTA (Call To Action)

Call To Actions (CTAs) are imperative to maximising your click through rate. Click through rate is an important metric that many website owners don’t pay attention to, but it is crucial in converting visitors into customers. There are many ways you can optimise your CTA and we will discuss them below

Contrasting buttons are a great way of engaging your audience and drawing them in. It’s also an easy way to increase conversions without having to difficult changes. Contrasting CTA’s are widely used by effective marketers, but not widely talked about.

Short forms such as ‘Sign Up’, ‘Submit’ or ‘Join Now’ are easy to read and get right to the point. These sorts of CTA buttons are great if you want visitors to complete your form as quickly as possible. By limited the amount of form fields your visitors need to complete, you'll increase the likelihood of them converting.

This article has more tips on how to optimise the CTA.

Tips For Choosing The Right Fonts & Colours For Your Landing Pages

Always choose fonts that are easy on your readers’ eyes. Even though you want to stand out and make your landing page more memorable, if it’s hard for people to read, then they’ll be more likely to bounce from your page.

Also, while using contrasting colours can create visual interest, it can also distract readers from converting. If you go with a contrasting colour scheme, don’t overdo it; stick with just one or two colours and save the stand out colours for your call to actions.

You’ll want to use fonts that are appealing and readable. If you use one these 5 popular web fonts, you can’t go wrong.

Stick with basic options like Verdana, Arial or Helvetica, Montserrat or Lato you can’t go wrong. But these are just some of the font's you could use. If you have a clear brand design, that works, stick with that.

More tips on how to choose the right fonts and colours in the latest article.

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