How to Design Your Perfect Landing Page

Website Design

If you want to create the perfect landing page, you have to do your research and be strategic about your design choices. Every detail of your landing page, from the design to the copy, should be designed with one goal in mind: Lead generation. The more leads you can gather with each landing page, the better off your business will be in the long run, especially if you’re just starting out and don’t have a huge marketing budget at your disposal. Check out these tips on how to design a perfect landing page!

What does a perfect landing page look like?

The key components of a landing page include large images, engaging text, and an explanation of why people should care. What kind of things do people want when they land on your landing page? The answer will depend on what you are trying to sell. If it’s sports trainers, you probably want them to sign up for a discount offer and if it’s software you may want them to enter their email for access to a free trial .

Optimise for mobile devices

If you’re using a website agency for your landing page design, it’s likely they’ll ensure that your site is optimised for mobile devices. As people spend more time on their phones, fewer are visiting websites from their desktop computers. Making sure your website looks good and loads quickly on all devices is extremely important if you want your campaigns to be successful.

Optimise for visitors & search engines

So what can you do to create an even better landing page experience? It all comes down to optimising your content for visitors instead of search engines. After all, if people can’t find what they want on your site, why would they trust you with their business? 

Don’t write content for search engines. Write content for humans, and you will be rewarded with higher conversion rates, lower bounce rates and better user experiences. 

However, SEO is still important. You should be using long-tail keywords that you want to rank for in your page titles, headings, meta descriptions and anchor text links that point back to your website. 

Long-tail keywords are exactly what they sound like - longer keyword phrases (instead of single words) that are easier for people to find when searching Google or other search engines.

Just make sure you are not making your website copy confusing by stuffing it with strange keywords that are out of context.

How many call to actions should you have on a landing page?

The number of elements that you need on your landing page depends entirely on what you want your customer to do when they visit it. For example, if your goal is for them to purchase something, then you’ll need some kind of clear call-to-action (CTA). If they want them to contact you via phone or email, then you’ll need an email capture form. The point is you should focus on 1 call to action on your landing page but make sure it's specific to your goal and not distracting from the main purpose of the page.

More on how to optimise your CTAs in this article.

What’s next after your landing page conversion

When designing your landing page, consider what’s next. Will you have any follow-up emails or next steps to take that can direct people to additional information? Will there be a next step in your sales funnel? If so, make sure you’re including links that lead users in that direction. Be sure your contact information is visible as well—after all, they made it through your landing page, which means they’re interested!

If you used a landing page as part of your marketing campaign, it’s always important to follow up after it. In addition to thanking users for their time, thanking them for taking action gives them reassurance that they took steps in your desired direction. 

If they made a purchase, offer them additional information or incentives that you know they’ll be interested in; if they didn’t make a purchase but showed interest, reach out and ask why not!

Remember, you now know a lot about these specific people who converted on your landing page, what they are interested in, their buying intent and that they trust you enough to take the previous action.

Our latest article offers 10 tips on how to design your landing page better.

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