How To Create A Great Homepage For Your Website

Website Design

Your homepage is the first page anyone sees when they come to your website, so it’s important to create a design that meets your brand’s objectives and gives users what they need in order to convert. Follow these steps to creating the perfect homepage for your website.

Your website’s homepage is the most important page on your site

Of course, every page on your site matters and should have a purpose (you should never create an under-construction page!), but it’s the homepage that most people will see, so you’ll want to make sure it looks great. The key is knowing what things are important for your website homepage to contain and having a plan in place for how the homepage will look when it’s done. Having everything mapped out ahead of time is critical; even if the first iteration doesn't turn out exactly how you hoped, at least now there's a blueprint for moving forward with edits.

Write Attention-Grabbing Headlines

Attention-grabbing headlines are imperative for grabbing your reader's attention, no matter how great your content is. Write them when you're brainstorming headlines, and use them on all of your posts. Once you understand what grabs people's attention, it'll be easier to tap into that kind of creativity in everything else you write.

Limit Navigation Menu Items and Keep It Simple

One of the most important elements in web design is simplicity. It makes for a cleaner, faster and more pleasing experience. If you want to see what I mean, visit Apple’s website and compare it to Dell’s website. The Dell site has twenty four links (not including its footer) and yet it’s just not as simple or as easy to use as Apple’s site. While Dell may have more products available, it really doesn’t help you find what you need any easier. So that’s one reason why limiting navigation menu items will help your homepage look better – fewer links make for a less complex looking design.

Use CTA Buttons and Text Callouts

Call to action buttons and text callouts are one of most important tools in web design. These buttons and boxes literally bring users to your website, but they also can help encourage people to act once they’re there. Incorporating CTA buttons into your homepage, with descriptive text that explains what will happen after a user clicks, can help guide them towards taking an action you want them to take. One of my favorite ways to use CTAs is by using testimonials from other businesses or even from social media profiles on relevant topics, who praise our brand or product(s). This gives visitors a reason to click and acts as another form of conversion tactic for your site.

Find out more on the subject in this article.

Use a Visually Appealing Background Image and/or Color Scheme

When it comes to web design, you want to keep things simple. In fact, a 2015 study found that users tend to spend more time on pages with white backgrounds and black text than they do on sites with background images or varying colors. This means that a website’s background color should be kept as plain as possible (i.e., solid white or very light gray) so that it doesn’t overpower your company logo and other key elements. On top of using white or light gray backgrounds, there are several ways you can make your homepage visually appealing without overdoing it. 

More on this in this article.

Clean up, Organize, And Simplify the Page for Easy Reading

Too much information or too little? Too cluttered, or just the right amount of content? Making sense of your site’s design isn’t always easy, especially with so many best practices out there. Where do you start when you want to clean up, organize, and simplify the page for easy reading? And once you have it perfect for your website, how do you make sure others see it that way too? 

Let’s consider why simplicity matters in web design. While having a complicated site might not necessarily be bad on its own, having an unnecessarily complicated homepage definitely is. When users land on your homepage, they should instantly understand what you offer them—and what they should do next.

Make Sure it Works Across Devices and Screen Sizes

One of Google’s mobile-friendly tests is making sure a website works well on a mobile device and it’s safe to say that most websites don’t pass. There are a few basic elements that are essential in order for your homepage to work well across devices and screen sizes: * Content * Header * Navigation * Layout * Scaling Aside from being mobile-friendly, your home page should also be user friendly—or at least as friendly as possible. The content needs to be clear, relevant and engaging so users will want to stay on your website. Don’t make them search through unnecessary links or have to click their way through numerous ads to find what they need.

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