Five major changes in web design over the next five years

Website Design

The web design industry continues to be an ever-changing field, and now more than ever, it’s important to stay up-to-date on the latest changes that are coming down the pipeline. Some of these changes will impact how we use and interact with websites, while others will have less obvious effects that only become apparent when you dig deeper into the Web’s underbelly. Either way, here are five major changes in web design over the next five years that you should know about right now.

Redesign for Mobile First

Mobile is here to stay. More and more people are surfing on their smart phones, tablets, and other gadgets. Mobile is not a phase; it’s a shift that will stick around for quite some time. As such, you need to start thinking about mobile design now. But where do you begin? When redesigning your site for mobile devices, follow what many refer to as mobile first: build your site so that it works smoothly on any device (starting with smartphones) then optimize it for larger screens.

Integrate Meaningful Experiences

Studies show that people retain meaningful information better when it is accompanied by imagery. As Internet users become increasingly visual, we can expect to see more interactive elements incorporated into websites and other online content. Designers will also be increasingly challenged to find ways to create deeper user experiences—and interactions that help users better relate to their sites' content—rather than merely prettier interfaces.

Create Emotional Connections

A great website is one that not only gets you where you want to go, but also provides a sense of emotional connection. We've all heard that great design equals great experience (which it does) but your site should aim to create a personal, emotional connection with its user. From navigation to content, be sure that your users will love what they see and feel proud of your brand when they are finished with their visit.

The way you create emotional connections to your audience is by creating relevant content and telling a story. The story that you are telling doesn’t have to be complex or elaborate, but it does need to have a beginning, middle and end. If your brand already has a history, then you have an advantage when it comes to connecting with your audience. Adding information about past projects and employees can add additional value for potential customers looking for more background information on your company.

Build Adaptive Content

Adaptive content isn't a new buzzword—websites have been built to change their appearance and functionality based on screen size and other user preferences for a long time. However, recent advances in technology allow adaptive content to be more scalable, immersive, and user-focused than ever before. A modern adaptive website should adapt to all types of devices regardless of whether or not it's being used for business or pleasure. An adaptive website does not require any kind of setup from users; as soon as they open their browser, they should feel immediately at home with your website, no matter what type of device they are using.

Combine Artificial Intelligence and Human Expertise

Artificial intelligence is becoming a very real part of a designer’s workflow. From online shopping recommendations to voice search and virtual assistants, it’s easy to see why; AI improves efficiency and makes things more accessible for people.

With artificial intelligence, you can skip steps and automate a large portion of your workflow. But AI can also learn from your work, so human experts will be able to look at many AI-created designs for small pieces of advice. This way, you could combine AI and human expertise to create even better designs than ever before. As AI becomes increasingly prevalent, we’ll need to learn how to use it effectively or we risk falling behind in a very quickly changing field.

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