Everything you need to know about FB Groups for Business

Digital Marketing

When strengthening relationships on Social media, Facebook groups are becoming the preferred choice for businesses. Why? Facebook groups are an efficient way of building a closer bond between you and your followers, but only when done correctly! This article covers everything you need to know about FB groups for business, from creation to management.

Facebook group or page, which is better?

One of the most common arguments against FB groups for business is that a Facebook page is pretty much the same thing, wrong! Here are just some of the benefits of having a Facebook Group.

  1. Higher Engagement: In 2022, the average engagement on Facebook across all industries was 0.064%. That means growing a Facebook page organically is hard! A group activity rate of 70% isn’t uncommon; seven out of ten group members will perform group actions like commenting, creating posts, and sharing regularly. Facebook prioritizes groups in the news feed over business pages, which means more eyes on your brand and potential customers. 
  1. Exclusivity Sells: One of the most incredible things about having a FB group for your business is that you can set it to private. With a private group, unlike your Facebook pages, users would have to join your group before they can see your content or comment. Fear of missing out(FOMO) is a powerful marketing tool, and you’ll find many people eager to join your exclusive group. 
  1. Community Building: With a page, you will have a lot of followers who aren’t that interested in your brand. But if you have a Facebook group for your business, you’ll find that most members are very interested in your company and far more likely to purchase from you. With this closer community, you can keep in more regular communication, strengthen that relationship and generate leads/sales with minimal work. 
  1. More Feedback: Some people don’t like to give feedback publicly or your page might be so large that they feel you won’t see their comments. Groups resolve these issues, encouraging your audience to open up more and provide honest, valuable feedback to your company.  

Creating a Facebook Group For a Business

You can easily create a Facebook group for your page in a few steps.

Step 1:Go to your page settings and select the ‘Templates and Tabs’ option.

Step 2: Make sure that the toggle option for ‘Groups’ is switched on. 

Step 3: As an administrator, go to your page. Select the ‘More’ option from the page menu and go to ‘Groups.’

Step 4: In the groups tab, you can select the option to ‘Create a group’.

Step 5: A group creation form will pop up, and you will need to fill out the information required.

Choosing the right Facebook Group name for your business

The first field is your group name when filling out the Group creation form. Your group name is critical, and you should think hard and choose a group name that:

  1. That resonates with your target audience.
  2. It makes it clear what your group is all about.
  3. It contains keywords with high search volume.
  4. It isn’t similar to any bigger groups that already exist.
  5. It is easy to remember. 

Facebook Group Privacy Settings for Businesses

In terms of privacy, you have two options:

  1. Private: Private groups are an excellent choice for businesses because it gives you maximum control over the group. When users apply to join, you can even have screening questions, giving you complete control over the audience, stopping spam bots and keeping it niche-focused.
  2. Public: Any Facebook user who searches for groups can find yours and join with public groups; this will increase the speed at which people join, but makes it much more difficult to moderate and control. On top of this, users might feel less comfortable sharing in a public forum.

FB Group Rules Examples

Once you have created a Facebook Group, one of the first things you’ll want to do is create some rules. Some FB group rules examples would be:

  • No Spam
  • No Bullying
  • Respect Everyone's Privacy
  • No self-promotion

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