10 Things You Didn't Know About Web Design

Website Design

Web design might seem like an easy job, but there are many things that make it much more difficult than you would expect. You need to know how to layout your pages in the best way possible to maximize your profits and reach your target audience, but also how to make your site stand out from the rest of the crowd.

However, there are some lesser-known tricks that will make your life as a web designer much easier and your clients more impressed with the final product. Check out these 10 things you didn't know about web design!

1) Search engines consider the user experience

Search engines consider the user experience when deciding how to rank sites, which means you’ll want to make your website easy to use and visually appealing. A poor user experience could mean lost customers or a lower placement in search results.

Think about the customer journey when designing a site for your business. The reason is that creating relevant content is becoming crucial for your website's visibility on Google Search Engine Result Pages (SERPs). Keywords are often the first things people look at on websites, especially if they've landed there after doing a search with Google. If they aren't present, they'll go somewhere else fast!

2) Good typography exists in every design medium

Good typography exists in every design medium, but it’s even more important in web design because it’s what will give your website a professional, trustworthy appearance. If you don’t know anything about typography, now is a good time to brush up; there are plenty of resources out there that can teach you how to make sure your text fits properly and looks good on different devices. That small amount of effort can go a long way towards making your website easier for people to use and more aesthetically pleasing.

3) Color can influence users' decisions

The colours you use on your website can influence users' decisions. For example, designers have found that yellow and red tend to make people more alert, while blue tends to create a feeling of relaxation.

Keep in mind that people interpret colours differently. While some people may feel more alert when they see yellow, others may find it nauseating and stressful. Before choosing colours for your design, think about how they will affect your users’ emotions and behaviors. If you want users to feel calm and relaxed while using your website, stick with light blues or greys instead of yellow or red.

4) Graphics should be simplified, not overcrowded

For years, web designers have been using graphics as a way to stand out. However, more is not necessarily better when it comes to website graphics. Graphics can be used effectively without distracting from your content or overwhelming your audience's attention. Simplicity and cleanliness are best when creating graphics for websites. Make sure you do not overload pages with images, animations or flash elements unless they add value to your site, which in most cases they don’t.

Any overcrowding of graphics just makes it more difficult to process information and your website will look plain. Your business should be standing out, not sinking into a sea of everything else that’s out there. Simplify your graphics and make sure they compliment your content.

5) Usability tests are essential

If your website design was meant to achieve anything, it was to engage its users. And no matter how beautiful your site is, it will fail if visitors can’t figure out how to find what they need. That’s why usability tests are essential. Before designing a site, have at least one test conducted by someone who doesn’t work on your team. Ideally, they should be a customer or prospect of your product—so they can provide fresh feedback on their experience with any existing functionality you have in place already. Then incorporate that feedback into your design process so it doesn’t repeat itself again and again as you build out other pages and features within your site.

6) Good navigation must provide feedback and not mislead users

Good navigation must provide feedback and not mislead users. Consider these three aspects of good navigation: guidance, feedback, and flexibility.

Good guidance helps people know where they are and where they’re going.

Good feedback provides information about what actions a user takes within your site.

Good flexibility allows for many different uses for your site.

7) The solution to poor fonts is better design, not changing font sizes

Font sizes and typefaces are among many things to consider when doing web design. The idea is to make a site that’s easy on the eyes, even for people who are skimming for information or simply killing time. Font sizes can easily be changed and tweaked. Making text bigger or smaller affects readability, but you don’t necessarily have to adjust font size when your font choice is poor — choose better fonts! Most people agree that Helvetica is one of if not the worst typeface for readability. It was developed in 1957 for use in signage, meaning it’s primarily used for short bursts of text like street signs, not lengthy paragraphs on websites!

There are certainly valid reasons to change font sizes for accessibility, but if you’re like most people, then you’re probably doing it because fonts look nicer when they’re larger. The solution is to use better design instead of relying on magnifying glasses and bigger typefaces. As I mentioned before, poor fonts lead to poor reading experiences, and that fact means that changing your font size can lead to headaches and bad decisions. There are better ways to design for readability (no pun intended).

8) Mobile devices are changing how users interact with your site

There are a few key things to know about mobile devices, as many user behaviours are different on mobile. Here are some good ones to keep in mind:
- People spend their time using mobile devices more than desktop
- Users typically spend less time on pages, but they visit more pages while they're using a mobile device, meaning it's important to grab their attention quickly
- If you have ads (which most sites do), be sure they're designed for smaller screen sizes and smaller tap areas.
- Since users have shorter attention spans and will browse less information, make sure your site is visually appealing and easy to navigate.

9) Web browsers render websites differently

Most browsers render websites differently. If you want to ensure that your web design is optimized for all browsers, you'll need to test it on multiple browsers (Chrome, Safari, Firefox, and Internet Explorer). Here are a few things about how web browsers work: Not every font is supported by all browsers. If you use custom fonts in your design, make sure that they’re available across all major web browsers.

10) A background image shouldn’t dominate your site but should enhance it.

A background image shouldn’t dominate your site but should enhance it. It’s important to consider that if you want your visitors to be able to read and navigate through your content, an image will be more of a distraction than a welcome visual addition. If you really feel that you must have an image behind your text, keep it as large as possible and make sure its resolution is good enough for reading. A background image should never interfere with your website’s usability.

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