10 Landing Page Design Tips For Your Website

Website Design

A website’s landing page is one of the most important pages on any website, so it’s crucial to get it right. Here are 10 important tips to ensure that your landing page meets its purpose and attracts your target audience while doing so in the most effective way possible.

1) Keep Your Headline Simple

Some of the most effective landing pages we’ve seen have been relatively brief and to-the-point. There’s no need to include all of your branding elements and call-to-action into your headline – save those for further down in your page or inside additional calls to action. Most visitors won’t get that far, so give them what they need quickly and efficiently.

2) Choose Easy To Read Fonts

Choosing a font can be difficult, especially with so many options available. There are endless ways to display your website’s text, which makes it easy to get overwhelmed. A great rule of thumb is to choose fonts that are easily read like Arial, Montserrat, Futura, Open Sans or Lato. 

It may seem silly, but it really does matter what typeface you use for your landing page design!

More on how to choose the right fonts for your landing page in this article.

3) Use A/B testing To Optimise

Google Optimize is one of many optimisation tools you can use to A/B test your landing pages. A/B testing is a method that we use when making changes to existing website pages; it allows us to test multiple variations of page designs and find out which works best for our audience.

4) Lead With Actionable Content

You might think that designing a landing page is as simple as designing any other webpage, but you’d be wrong. The goal of a landing page is to get your visitor to do something – like sign up for your newsletter or make a purchase. It needs to be clear and concise so that visitors can easily see how they can accomplish their goal. This will not only improve your conversion rate but will also increase customer satisfaction with your brand.

5) A/B Test with Visual Changes

While you shouldn’t A/B test everything on your website, it is a useful strategy to follow when making major changes to your website design or landing page copy. Have two options ready and run an A/B test with a few different visual tweaks (the header, color scheme, button size, etc.) and see which converts better. You’ll need a bigger sample size than one person to get statistically significant results, so you should try running a handful of tests at once if possible.

6) Add CTA’s To Multiple Locations

It’s important to add Calls-To-Action (CTA) to as many areas of your website as possible. This includes placing a CTA on your homepage, at the end of a post, and even in your social media posts. Just make sure that all CTAs on your website encourage users to engage with you, whether it be by emailing you or scheduling a consultation. This will help ensure that your CTA buttons are highly effective for getting leads and making sales.

Try to stick to one call to action per landing page to increase conversion on that page without distracting the user.

Find out how to optimize your CTAs from our latest article on the subject.

7) Include High Quality Images

People want to see what your product or service looks like. If you don’t provide images or videos, they can’t get a clear picture of your offering, which results in doubt and confusion. Include larger images on landing pages so visitors can clearly see your product or service. They should also be of high quality and accurately reflect what you offer. If you must use smaller images, include text with each image that helps describe it.

8) Use Contrasting Colour Schemes

Consider your website’s colour scheme: You don’t have to be a professional designer to know that complementary colours look good together. But what you may not know is that they also help users better understand your content and easier navigate your site. If you work with a website agency, ask them to design your website with contrasting colour schemes in mind. In addition, contrast also helps draw attention to key elements on your page.

9) Write Engaging Copy That Speaks Directly To the User

Don’t waste people’s time. If you want them to stay on your page, be straight-forward and create copy that speaks directly to their needs. Be sure to highlight important features or provide a clear call-to-action so they know what they can do on your page. By giving users what they need, you’ll improve engagement and conversion rates—all of which means more leads for your business down the road.

10) Include Social Proof Elements

If you want to be convincing, include social proof elements that speak to your value proposition. Don’t just state it, prove it. If you can add in client logos or a few testimonials from satisfied customers, you’ll have an even better chance of convincing visitors to click through and complete your desired action. 

Social proof is persuasive because most people are much more influenced by peer recommendations than anything else.

More on how to to get the visitors to share your landing page in this article.

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